Product naming & campaign · 2023 — Present

Golden Goose — Sneaker Narratives

Naming and storytelling for luxury sneaker launches, collaborations, and seasonal campaigns. Each piece written to feel like a memory — designed to last beyond the launch moment.

(01)

Build on Dreams — Marathon

Ready, set, keep steady. This sneaker is the strength that lies beneath you. Designed to keep you grounded as you run after your dreams, it brings you closer to the track right under your feet. It's a reminder that every step counts. No matter how big or small, they're all meaningful. Inspired by the Golden Era of running.

Build on Dreams — Marathon
Build on Dreams — Marathon

(02)

Super-Star — Icon & Timelessness

True to its spirit, this design is a reminder of what it means to stay authentic. It holds the quiet strength of something timeless — the kind of icon that grows with you rather than fades away. It's about memory and belonging, the feeling of carrying a piece of yourself with every step you take.

Super-Star — Icon & Timelessness
Super-Star — Icon & Timelessness

(03)

Super-Star in Red Suede

Roses are red, and so are these Super-Stars. Red suede, silver glitter, and timeless style. These Super-Stars are an iconic love letter to your wardrobe — shimmering with heartfelt moments and dreamed up for stolen glances. These red-hot kicks are sure to spark fly.

Super-Star in Red Suede
Super-Star in Red Suede

Interested in working together?

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