Tone of voice & long-form copy · 2022 — 2024

Woolrich × Manteco — Heritage Repositioning

Brand narrative and landing-page storytelling for a heritage outerwear collaboration — sustainable Italian wool, recycled military fibers, and a contemporary global audience.

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About the Collaboration

Crafted from a shared heritage and a commitment to the future. This collaboration draws from decades of expertise in sustainable fabric innovation — using recycled military fibers re-spun into fine Italian wool, all achieved through chemical-free processes. It's the union of legacy and progress: a quiet conversation between two houses that have spent generations refining what it means to make something well.

About the Collaboration
About the Collaboration

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A Sustainable Approach

Research and tradition. The Manteco edition is rooted in a sustainable approach: dormant stocks, upcycled fibers, and the kind of slow craftsmanship that outerwear deserves. The landing page tells that story with the patience the cloth itself requires.

A Sustainable Approach

Interested in working together?

rubinoisabellaa@gmail.com

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