Tone of voice & long-form copy · 2022 — 2024
Woolrich × Manteco — Heritage Repositioning
Brand narrative and landing-page storytelling for a heritage outerwear collaboration — sustainable Italian wool, recycled military fibers, and a contemporary global audience.
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About the Collaboration
Crafted from a shared heritage and a commitment to the future. This collaboration draws from decades of expertise in sustainable fabric innovation — using recycled military fibers re-spun into fine Italian wool, all achieved through chemical-free processes. It's the union of legacy and progress: a quiet conversation between two houses that have spent generations refining what it means to make something well.


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A Sustainable Approach
Research and tradition. The Manteco edition is rooted in a sustainable approach: dormant stocks, upcycled fibers, and the kind of slow craftsmanship that outerwear deserves. The landing page tells that story with the patience the cloth itself requires.

Interested in working together?
rubinoisabellaa@gmail.com